ACCELERATING COMPANY GROWTH is a great chunk of advice and structural help. If you only buy one business book this spring, make it this.
Lucille Redmond, The Market
ACCELERATING COMPANY GROWTH is a brief and to-the-point cookbook for constructing a growth plan for your business. It’s filled with concrete and succinct stories that provide practical advice and encouragement for the aspiring entrepreneur.
Sean O’Sullivan, Founder, SOSventures International
Brendan’s book is a welcome addition to the subject of accelerating business growth. The richness of his own experience provides great credibility and also gives very practical information that will motivate those who are on this path. It is also a compelling read!
Siobhan McAleer, Commercial Director, Irish Management Institute
The book offers hard-earned and valuable advice to entrepreneurs on issues that they and their companies will face on a rapid growth trajectory. It is accessible and short – and repeated reading will reveal its many nuggets of wisdom.
Joey Mason, Partner, Delta Partners
This is a comprehensive book that includes all the elements to building a robust plan for accelerating growth. It is very practical and written from Brendan’s wide experience rather than an academic perspective.
Paul O’Dea, CEO, Select Strategies
A very easy-to-read approach, with an easy-to-use framework, for CEOs wanting to understand the key elements involved in accelerating the growth of their business. Brendan has first-hand experience and is a natural storyteller.
Mary Goulding, Strategic Business Coach to CEOs
People who manage growing businesses are among the busiest around. They don’t have time to read many books, but they should read this one. Brendan Dowling has distilled many really valuable insights from his varied and successful entrepreneurial career. The advice he offers on how to grow a business is supported throughout by examples from his own experience. The book is not only a pleasure to read, but is structured in a way that makes it a valuable reference work as key growth challenges arise.
Dr John McMackin, Director of Executive and International Education, Dublin City University Business School
This book by an Irish serial entrepreneur is intended to give practical advice to chief executives about how to grow their businesses.
It starts by covering the prerequisites for growth that include motivation, leadership, vision and strategy. Unless you get those right nothing will help you achieve the growth you desire, he says. It then covers the key areas that drive growth and includes advice on elevator pitches, value propositions and the customer’s problem and your solution. Then he shows how to create an accelerated growth plan.
Motivation is the foundation on which all business acceleration is based, he says. If you don’t have this or if it is waning, you should hire a business coach who will help you to try to understand what makes your business tick, what you want to succeed and why.
Money is not a great motivator, he says, adding that his biggest business failure came from setting up a business in the plant hire sector, purely because he saw a friend make a lot of money from it and he believed it would do the same. It cost him a lot of money and it failed because he didn’t have the motivation to get passionate about it, he says.
Frank Dillon, Booked, The Irish Times
ACCELERATING COMPANY GROWTH is a real page-turner: a compelling and inspiring introduction to the complex field of SME acceleration. Brendan Dowling engagingly combines anecdote and analysis in refracting through the sympathetic lens of his own varied experience much of the research into successful entrepreneurship of the past dozen years. Key concepts from the elevator pitch to the value proposition are succinctly explained through examples that fit together in a clear, modular way. Jargon is judiciously deployed where it illuminates central concepts entrepreneurs are likely to encounter negotiating with investors (business model, red ocean), and considerable emphasis is rightly placed on sales and marketing. Above all, the author never loses sight of the human motivation and social potential of growth entrepreneurship. I read it on a long flight and didn’t notice the hours roll by. A book I wish I’d encountered years ago.
David Gill, St John's Innovation Centre, Cambridge