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How to be an Enterpriser

How to be an Enterpriser
Our Price:  €1.75(Inc. 9% VAT)

ISBNs:  9781781192368 (PDF) / 2382 (ePub)
Year Published:  2016
ePub ebook:  €1.75
PDF ebook:  €1.75

HOW TO BE AN ENTERPRISER offers a simple, yet powerful, message: You CAN BE an enterpriser too! Combining decades of practical, real-life experience in business with rigorous academic research, Owen O’Brien sets out the key steps in starting and running a successful business. An ideal teaching tool for introducing self-employment and enterprise in school or college.


Owen O’Brien studied business at university and so has three letters – DBA – after his name. Much more importantly, before that he spent more than 20 years running businesses out in the great wide world – with some success. He learnt a lot and wants you to know what he learned. Hence this ebook: HOW TO BE AN ENTERPRISER.

In this short, rich in experience, ebook, Owen looks at:

  • What business does

  • Problems and opportunities

  • Observation

  • Imagination

  • Ideation

  • Trial – and error

  • Bootstrapping

  • Sales

and exhorts you, the reader, to “Stop thinking – just do it!