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Survey & Questionnaire Design: Collecting Primary Data to Answer Research Questions

Survey & Questionnaire Design: Collecting Primary Data to Answer Research Questions
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Our Price:  €12.30(Inc. 23% VAT)
Format:  

ISBNs:  9781846211874 (PDF) / 1881 (ePub)
Year Published:  2016
Author:  Jane Bourke, Ann Kirby & Justin Doran
ePub ebook:  12.30
PDF ebook:  12.30


 

SURVEY & QUESTIONNAIRE DESIGN: COLLECTING PRIMARY DATA TO ANSWER RESEARCH QUESTIONS presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years.

Within the research process, you may wish to collect primary data using a survey. Surveys have a number of different steps that need to be addressed. Designing surveys requires you to:

  • Set objectives for information collection;
  • Design your research around those objectives;
  • Prepare a reliable survey instrument;
  • Manage and code the instrument;
  • Analyse data;
  • Report results.

Sections 1 and 2 of this ebook are devoted primarily to the construction of the research question and its importance in influencing the design of the survey. Sections 3, 4, 5 and 6 concentrate on the development of the questionnaire or survey instrument. Section 7 ensures that the survey instrument is valid and reliable. Finally, Section 8 considers the layout of your survey questionnaire.

 

CONTENTS

INTRODUCTION

1: THE RESEARCH QUESTION

2: RESEARCH APPROACHES

3: QUESTION DESIGN

4: FACTUAL & NON-FACTUAL QUESTIONS

5: LEVELS OF MEASUREMENT

6: CODING

7: VALIDITY & RELIABILITY

8: QUESTIONNAIRE LAYOUT

APPENDIX: SMALL BUSINESS QUESTIONNAIRE