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Year Published: 2014Author: Kevin O'HoraPaperback €14.95ePub ebook €9.25
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QUICK WIN PUBLIC RELATIONS is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide.
The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators:
Each section contains useful ‘Hints’ boxes and mini case studies ‘In Practice’, which use examples of excellent PR practice to illustrate key points.
The sections can be read in sequence, growing progressively more complex and strategic, or may be dipped in and out of as needs arise. As an alternative, you can focus on specific topics using the grid in the Contents pages. Each question is cross-referenced with others to build a more complete understanding of the topic.
The Quick Win series is available in hard copy, in e-book format and as apps. All the books are quick guides for the businessman and student and deal with a variety of subjects concerned with business promotion and marketing. Oak Tree Press have hit on a winning formula by getting an expert, usually an academic, in some field of marketing to pose and answer 100 questions. The questions cover every aspect of the subject and the answers are straightforward and to the point. All the books are similar in layout and design, with the information arranged in boxes. The contents are clever in guiding the reader by themes as well as by topics.