CONTENTS
Figures
Abbreviations
Glossary
How to Use this Book
Acknowledgements
Chapter 1
Introduction
Why Do We Need the BMAP?
The BMAP in a Wider Context
Chapter 2
Background
A Three Step Process
The BMAP Tools and Techniques
The Countdown Begins
Chapter 3
Situation Analysis 1
Business Models
Validating Your Value Proposition
Customer Feedback Analysis
Achievements
Chapter 4
Situation Analysis 2
SWOT Analysis
PESTLE Analysis
Value Chain Analysis
Five Forces Analysis
Achievements
Chapter 5
Challenge Analysis 1
Marketing
Traction Channel Analysis
Achievements
Chapter 6
Challenge Analysis 2
Developing Financial Projections
The Cash Flow Forecast
The Income Statement
The Balance Sheet
Financial Procedures
Cash Flow Management
Equity and Dilution
Achievements
Chapter 7
Solution Proposed 1
Roadmaps
The SWOT Roadmap
The PESTLE Roadmap
The Value Chain Roadmap
The Five Forces Roadmap
The Key Financials Roadmap
The Key Traction Channels Roadmap
The Organization Chart
Customer Feedback Analysis
The Customer Feedback Roadmap
Achievements
Chapter 8
Solution Proposed 2
Your Strategy Roadmap
Your Final Business Model Canvas
Your Business Plan
Your Pitch Deck
Achievements
The Launch Phase
Chapter 9
Tasks
Your Legal and Compliance Roadmap
Your Website and Social Media
Achievements
Appendix 1: Getting a Mentor
Appendix II: The Board of Directors
Appendix III: Decision-making
Appendix IV: Funding
Appendix V: Sources and Further Reading
Index