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Not Just Another Vendor: How top sales leaders use account planning to build trust and grow revenue

Not Just Another Vendor: How top sales leaders use account planning to build trust and grow revenue
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Our Price:  €10.90(Inc. 9% VAT)
  

ISBNs:  9781781195574 (PB) / 5581 (PDF) / 5598 (ePub)
Year Published:  2023
Author:  Nigel Cullington
ePub ebook  10.90
PDF ebook  10.90


Know your customer. Grow your revenue. 

How do some companies build enduring, mutually benefi­cial customer relationships while others get stuck fighting for every deal? 

Above all, it's a matter of mindset. Most sales organizations sell to their customers, but the best collaborate with custom­ers and become their trusted advisors. 

In NOT JUST ANOTHER VENDORleaders from world-class Sales organizations share candid stories of what good and bad look like in selling. You’ll get insights into how to use account planning to increase your short and long-term pipeline, win new business, and grow and defend revenue in your exist­ing accounts. By delivering real value, you’ll realize bigger results for both your customers and your bottom line.