Candy-coated Marketing author quoted
5 July 2016 | Admin
Sheena Horgan, marketing consultant and author of CANDY-COATED MARKETING, was quoted in this story from breaking news.ie:
A new survey shows only 7% of Irish parents believe their child is overweight.
That is according to the latest figures from the Pfizer Health Index published today which also shows 86% of Irish people ranked health as a top priority investment for the future.
The report questioned parents about their children's health including awareness of their weight, frequency of exercise and sleep time.
It also found only 47% of parents reported knowing their child's weight.
Sheena Horgan is the author of ‘Candy Coated Marketing’.
She has this advice for parents: It is the being able to say no, it is looking at portion size, its looking at screen time and sedentary lifestyles.
“There is a multi faceted approach that is required to address these issues.
“It is hard for parents to say no, especially when we live in such a media saturated environment, there is an awful lot of advertising, promotions and sponsorship out there.”